You can now connect AppsFlyer to Neuro

You can’t judge app campaigns on installs alone

When you run app campaigns, the first things you check are CPI and install volume. But a campaign that drives a lot of installs isn’t necessarily a good one. To make sound budget calls, you have to know whether those installs turned into sign‑ups, whether purchase events fired, and whether users come back days later.

The catch is that this picture is split across multiple screens. You pull spend and clicks from the ad platform, then jump into AppsFlyer to check post‑install quality. Some campaigns look great on installs but have weak D7 retention, while some channels run a higher CPI yet deliver LTV that holds up far longer.

Connect AppsFlyer to Neuro to compare installs, in-app events, LTV, and retention alongside ad spend. You can examine which campaigns continue to perform after the install in the same conversation.

You only connect once

You only need to set up the connection once, in your workspace settings. Someone with AppsFlyer admin access issues the integration token, picks the apps to analyze in Neuro, and from then on you can use them straight from chat.

1. In AppsFlyer, create or copy the integration key (V2 API Token).
2. If you use AppsFlyer IP allowlisting, add the static IPs listed in the Neuro integration guide to your allowlist.
3. On the Neuro workspace connections screen, select AppsFlyer and paste in the token.
4. If the token is valid, you’ll see the list of apps registered to the AppsFlyer account. Select the apps you want to analyze and connect them.
5. Once connected, you can query that app’s AppsFlyer data from Neuro chat right away.

You can compare apps on different platforms — say the iOS and Android versions of the same product — within a single workspace. But mixing several products or brands in one workspace makes performance harder to read, so it’s safer to keep a separate workspace per product.

Once connected, these calls get easier

A campaign with cheap installs may differ from one that brings in purchasers. Pair acquisition costs with post-install metrics to gather evidence for a budget decision.

As a marketer, you don’t have to memorize app IDs or report settings every time. Neuro checks which apps are connected first: if there’s only one, it uses that app; if both iOS and Android are connected, it frames the answer as a comparison between the two.

Questions you can ask right away

Instead of reeling off a long list of metrics, just ask for the decision you’re trying to make right now. Whether you’re looking at cost per install, post‑install quality, or retargeting efficiency, Neuro will build a different table to match.

Heads‑up: AppsFlyer numbers follow different definitions

The AppsFlyer integration is built for querying and analysis. Neuro reads AppsFlyer data to inform your campaign decisions, but it doesn’t change event definitions inside AppsFlyer or adjust budgets directly in the ad platforms.

• AppsFlyer‑based performance and platform‑reported performance can differ because of attribution, time zone, currency, and event mapping.
• For comparison reports, lock down the date range and whether you’re looking at user acquisition or retargeting first.
• Check whether the observation period has ended for D7 and D30 metrics. You cannot yet assess D30 retention for users acquired last week.
• If a token expires, permissions fall short, or IP allowlisting is missing, Neuro will prompt you to reconnect AppsFlyer or check your permissions.

Budget changes and campaign pauses are separate actions requiring access to the relevant ad platform. Before acting on an AppsFlyer comparison, check the platform’s current state and the definitions used in each report.